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Research-driven thought leadership on people experience design and strategy tailored, tailored towards the workforce of 2022

Best practice collaboration to equip your organization with people-improving factors to succeed this year
We'll keep things fairly informal, but will make sure to cover the following:

Introductions and a brief spotlight on Blake Carter, the CFO at EverTrue (PE-backed fundraising platform used by more than half of the top 100 U.S. universities), to stage the conversation.

Group roundtable discussion focused on how leaders can protect profitability while adapting pricing models to changing customer behavior and revenue variability.

Q&A and best practice collaboration on balancing growth, predictability, and operational discipline when usage-based pricing creates greater financial uncertainty.
Blake has lived M&A from both sides: he led finance at ExamSoft as it acquired other companies, then through ExamSoft’s own sale to Turnitin, the $1.75 billion assessment platform, where he moved up to Vice President of Finance. He spent more than six years inside ExamSoft, rising from Director of Financial Planning and Analysis to Head of Finance.
He went on to his first CFO role at Millennium Systems International, a salon and spa software company, after earlier building his foundation in financial planning and analysis at Gold’s Gym. Blake holds a Bachelor of Arts from Columbia University and an MBA from the University of Texas at Austin.

Britt has 25+ years of experience across B2B SaaS, EdTech, IoT, services, and industrial markets, has multiple successful exits, and served as CEO, CRO, operating executive, and board advisor. He enables companies unlock value at critical inflection points, from pricing and packaging to revenue engine design, operational scale, and exit preparation.
He works with PE firms and leadership teams to translate market and AI-driven complexity and disruption into clear commercial actions, where to take price, where to simplify, and how to scale without introducing operational drag or margin leakage. Britt earned his bachelor’s degree from Carnegie Mellon University.

Mohammed has 25+ years of experience leading pricing transformations that typically deliver 10-30% EBITDA uplift by changing pricing from a source of complexity into a predictable lever for revenue, margin, and valuation growth.
His experience across SaaS, manufacturing, and professional services has enabled companies to reduce hidden revenue leakage, improve packaging and monetization, and build pricing discipline that scales, especially as AI accelerates pricing complexity and decision velocity. He has an MBA from MIT Sloan and a background spanning Simon-Kucher and Charles River Associates.

Acustrategy is a pricing and growth strategy consultancy that guides leadership teams through high stakes commercial decisions with greater clarity, confidence, and discipline. Since 2008, the firm has worked across industries with deep expertise and a strong focus on measurable business outcomes.

Acustrategy improves pricing, growth, and commercial performance through structured analysis, market validation, and experienced judgment. Their approach enables teams to make smarter decisions, align strategy with execution, and turn uncertainty into more decisive, results driven action.
